5 Steps for Creating a Loyal Customer Base

Customer loyalty is everything. If a company earns a customer’s trust, that customer will shop there over the competition, even if the price is a bit higher. People pay for customer service, quality and reputation. Satisfied customers also recommend good companies to...

The Package as a Profit Center

This holiday season, free shipping was more important than fast shipping for online shoppers, according to a report from Deloitte LLC. Internet Retailer broke down the findings of the study, saying “87% say free shipping is more important than fast shipping, and...

The Future of Shipping: Thermal vs. Laser, Part 2

Welcome to part two of our look at duplex shipping solutions, and what they mean for your company. In part one, we discussed thermal labels. This week, we are talking laser forms. Laser DuplexPackSlip® laser forms have all of the business process benefits of using a...

The Future of Shipping: Thermal vs. Laser, Part 1

Often, logistics managers and the marketing team are at odds with each other. The distribution center is all about efficiency. Ship out orders as quickly and as accurately as possible. For the marketing team, it’s all about delivering great customer experiences and...

Cyber Monday is the New Black Friday

Crowds, lines, traffic, and of course, the dreaded dressing room usually comprise a typical holiday shopping trip. In my view, if the mall can be avoided, it’s a good thing. Based on online shopping trends, I’m not the only one. What with the ease of shopping from the...