Add a Name to an Email From Field
If you send email through eDirect, the default From value that the person viewing the message sees is the email address that you enter in the From field of the JavaMail window. If you use a variable that contains an email address, they see the email value as if it were entered in the From field:
You can include a name with the email address by including the name in escaped quotes in the JavaMail From field. If you use a variable, include the escaped name in the variable.
Most email servers require the name you use to match the name in the server as a security measure to prevent spoofing.